Important business metrics you can measure with Rootlenses
With Rootlenses, you don't need to be a data analyst to gain valuable metrics. From sales to customer behavior, this platform enables anyone on your team to gain accurate, visual, and actionable insights.
Making informed decisions is at the heart of a successful business. But often, accessing critical information requires technical knowledge that not everyone on the team possesses.
That's where Rootlenses comes in, a tool designed so that any user—without knowing SQL or programming—can run intelligent queries and visualize key business metrics in minutes.
Rootlenses transforms complex data into clear, visual answers. Below are some of the most important business metrics you can easily measure with this platform.
Business metrics you can measure with Rootlenses
1. Monthly and category sales
Want to know how much you sold this month or what your top products are? With Rootlenses, you can ask questions like:
- “How many products did I sell this month?”
- “What was my best-selling category?”
- “What is the sales trend over the past year?”
By simply typing in natural language, Rootlenses analyzes your data and returns visual answers (graphs or tables), ready to share with your team.
2. Average revenue per period
A key metric for any business is the average revenue per week, month, or quarter. Rootlenses allows you to view this by grouping the data correctly and displaying the results in line or bar charts, as needed. This helps you detect revenue drops or spikes and adjust your business strategies.
3. Customer conversion rate
Do you know how many of your leads end up buying? You can view metrics such as:
- Total leads generated vs. actual customers
- Conversion rate by acquisition channel
- Marketing campaign performance
Rootlenses makes it easy to compare this data without relying on extensive spreadsheets or technical reports.
4. Product or service performance
You can also measure the performance of individual products or services, filtering by date, region, customer type, among others.
For example:
- “Show me the 10 best-selling products this quarter”
- “What was the average ticket per category?”
Visualizing this data allows you to make quick decisions about inventory, promotions, or improvements.
5. Customer behavior
Another valuable metric is understanding how your customers behave. You can check:
- Purchase Frequency
- Customer Value Over Time
- Channel Preferences (online vs. physical)
Rootlenses gives you access to these insights in seconds, even if you don't have experience analyzing databases.
6. Projections based on historical data
Thanks to its integrations with artificial intelligence models, Rootlenses can help you project trends and predict future business behavior, based on your own data.
With Rootlenses, you don't need to be a data analyst to obtain valuable metrics. From sales to customer behavior, this platform allows anyone on the team to obtain accurate, visual, and useful information by simply asking a question in natural language.