In the business world, the ability to make fast, data-driven decisions is no longer a competitive advantage—it is a fundamental necessity. Companies generate massive volumes of information every second, but the real challenge lies in transforming that data into actionable knowledge.
This is where generative artificial intelligence has become an indispensable ally, completely redefining data analysis.
This 2025 has been a transformational year for us at Rootlenses and, in particular, for our product: Insight. We set out to take data interaction to a new level, making queries not only faster, but also smarter and more contextual.
In this article, we will review the key advancements we implemented, the achievements we reached, and how Insight is prepared to continue evolving data analysis in 2026.
The Growth of AI-Powered Data Analysis
Artificial intelligence is no longer a technology of the future—it is now the engine driving efficiency and innovation in today’s businesses. Its impact on data analysis is particularly notable, as it allows business teams to obtain complex answers without needing advanced technical knowledge.
Platforms like Insight remove the barrier between data and decision-makers, allowing anyone to “converse” with their databases and obtain valuable information in seconds.
This approach not only accelerates processes but also democratizes access to information. Now, a marketing manager, an operations director, or a CEO can ask direct questions and receive clear answers, visualizations, and recommendations without relying on an analyst team.
This shift is redefining agility and strategy across all industries.
How Rootlenses Insight Evolved in 2025
During this year, we focused on enhancing Insight’s capabilities to deliver a deeper, more precise, and more adaptable analysis experience. Our goal was clear: to turn Insight into a true business intelligence copilot.
The Big Leap: Adoption of Advanced RAG
One of our most significant accomplishments was implementing an advanced Retrieval-Augmented Generation (RAG) system. But what does this mean for you?
Imagine your database knows all the “what” of your business: sales, inventory, customers. However, it lacks the “why” and the “how.” It doesn’t understand the specific context of your industry, your company’s quarterly goals, or the internal terminology your team uses.
RAG works like an additional brain for Insight. It allows us to load documents and files that provide all that missing context. For example, you can upload quarterly marketing objectives, industry reports, or internal procedure manuals. With this information, when you run a query, Insight not only looks at raw data—but interprets it through the lens of that context.
The result? Much smarter responses and truly strategic recommendations. If you ask for the best time to schedule deliveries, Insight can cross traffic data with your cost-reduction goals to give you an optimized suggestion.
More Detailed Reporting and Cost Control
We understand that to scale the use of AI, it is essential to have visibility into its performance and cost. That’s why we developed an advanced reporting system accessible from the super admin panel.
Now, you can precisely monitor:
- Real costs per query: Know the exact value of each question asked to the AI.
- Usage by user: Identify your most active users and the types of information they seek.
- Resource optimization: Bundle costs and assign them to specific departments, enabling clearer financial management and measurable ROI.
This functionality gives you full control to manage Insight’s usage efficiently and justify the technology investment.
Total Flexibility: The Insight Widget
We know you work across multiple applications throughout the day. To keep Insight always within reach, we created an embeddable widget.
You can now embed Insight in any internal system you use—your CRM, ERP, or project management platform. With a quick installation, your team can run queries and access analytics without leaving their regular workflow. It’s Insight’s intelligence available wherever and whenever you need it.
What to Expect from Insight in 2026?
Our innovation journey doesn’t stop. We are already working on the next features that will continue transforming your interaction with data.
Connections Beyond Databases
We will take Insight’s querying capabilities to the next level. Soon, you will not only connect to databases, but also to your cloud-stored files.
Imagine being able to ask questions directly to the documents you have in Google Drive, OneDrive, or SharePoint. Insight will become an intelligent search engine for all the knowledge in your organization—no matter where it lives.
Jargon Dictionary for a “Localized” AI
Every country and industry has its own way of speaking. A term can mean something completely different in Colombia, Mexico, or Spain. To make Insight even more accurate and natural, we will introduce a jargon dictionary.
You will be able to upload a glossary with the terms specific to your region or company. This will allow the AI to understand the colloquial language and abbreviations your team uses, providing more accurate answers and much smoother communication. We want talking to Insight to feel as natural as talking to a colleague.
Toward a Smarter Future
The year 2025 was full of extraordinary progress for Insight, where we evolved from being a query tool to a true strategic partner powered by AI. Improvements in contextualization with RAG, advanced reporting, and the flexibility of the widget have laid the foundation for a new era in data analysis.
At Rootlenses, we remain committed to our mission: making data intelligence accessible, intuitive, and powerful for everyone. What we accomplished this year is just the beginning.
