Not all leads have the same purchase intent, nor the same level of maturity within the sales process.
However, in many teams, all leads receive the same treatment, which generates friction between marketing and sales and an inefficient use of sales time. Forms and static scoring are no longer sufficient to understand a lead's true intent.
Rootlenses Voice allows you to qualify leads through AI-powered voice conversations, capable of evaluating real interest, urgency, and decision level in real time.
Through natural and structured interactions, the AI agent obtains clear signals of intent and context, delivering prioritized and better-qualified leads to sales, ready to be nurtured with a higher probability of closing.
Problems it solves
Sales teams often receive a high volume of low-quality leads that consume time without generating results. This leads to wasted effort, frustration, and missed opportunities, while misalignment between marketing and sales creates confusion around lead quality and ownership. Without clear prioritization, valuable opportunities can be overlooked while teams focus on prospects with low intent.
Key benefits
By prioritizing leads based on genuine intent, sales teams can focus on the opportunities most likely to convert. Alignment between marketing and sales improves through shared criteria and clearer expectations, which directly increases closing rates. Sales representatives receive clear, actionable information that helps them engage prospects at the right time and with the right message.
Savings
Sales effort is significantly reduced by eliminating time spent on poorly qualified or low-intent leads. The cost per deal decreases as funnel efficiency and conversion rates improve without the need to add headcount. Marketing investment delivers a stronger return by passing only high-quality leads to sales, while a cleaner, prioritized pipeline enables more predictable and reliable revenue generation.
